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It’s Lindsay! Owner of Broke & Beautiful and Co-Founder of The Demoiselles. Pleased to meet you! Once you guys actually remember who I am, I’ll take away this italicized part. Until then, deal with it!

While Urban Decay may proudly boast the “no testing on animals” sticker on their proverbial, cosmetic bumper, they’ve now attempted to add a “Vegan & Proud!” sticker to one of their palettes – aptly named, well, The Vegan Palette.

Photo courtesy AnimalFriendlyShopping

Their signature above-and-beyond packaging actually continues to impress, as their “we love animals”-esque designs are printed with soy-based ink on recycled packaging. It definitely doesn’t fail to impress – this is definitely a collectors’ item.

The six eyeshadows included in the palette come with names like Gunmetal, Smog, and Minx – only one of which makes any sense to me when discussing cruelty-free, eco-focused colors. Their neutral options, Half Baked and Twice Baked may be a bit more appropriate. But maybe I’m splitting hairs here. Urban Decay insists that they are just as vibrant and vivid as their other shadows, and from the look of the palette, I wouldn’t be surprised.

Photo courtesy AnimalFriendlyShopping

Unfortunately (for Urban Decay as well as the consumer), their generosity with this package has put them at a bit of a fault; by including the highly popular Eyeshadow Primer Potion and 24/7 Glide-On Eye Pencil, they have reduced the “vegan-ness” of this palette to only 60% when looking at the whole set.

One last item to note: these eyeshadows, while 100% vegan, do contain parabens. Be sure to test on your skin first before using near your eyes, if you have sensitive skin.

The Vegan Palette is available for purchase at UrbanDecay.com for $34.

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August 20, 2010 |

File under: Awakened Options: Vegan



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