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Naturally.

This is just how my life works. I finally compose myself just enough to talk about my poignant gripes with the ethical fashion industry… I articulate myself relatively (nudge, nudge) well and address the eco-fashion public with all of my so great and so relevant issues with fast fashion and how inaccessible ethical design is…

Then, I put a link to the fabulous Green Directory onto the site below our Adsense block and what’s being advertised?

Oh, nothing, just an ethical, eco-friendly, sustainable sample sale site.

Bested again by the internet powers that be. This “besting” is two-fold because, sometime earlier this year, my smarmy ass went on Twitter to complain that one of these sites didn’t exist and, by God, someone should start one! (But not me, I am far too busy. And lazy.)

So Pure Citizen, congratulations – you have made me into a fool. Hopefully this won’t be the last time I am made to appear foolish in the presence of well-designed, sustainable clothing. Hopefully I am never made to appear foolish in well-designed, sustainable clothing. That’s a whole different story.

Their sales only last 24 hours to a few days, so their Daily Newsletter is rather helpful (and important). Right now, they’re running a sale for Jonäno Organic Clothing.

Why should sustainability be stuffy, unaffordable, or overcomplicated? Jonäno eco chic collections offer designer organic fashion to better the world – through green and fair labor practices. Scandinavian modern designer Bonnie Siefers makes sustainable style look easy…and fabulous. Her line of dresses, tunics, tops, pants and skirts are ethically made, organic, and truly high style.

As an advocate of slow fashion, Jonäno makes the most out of her trans-seasonal and timeless designs. An advocate of slow fashion, Jonäno once again shows that style and quality are essential to sustainable design.

This is hands-down my favorite piece. Look! It doesn’t look as though it’s crafted from burlap and isn’t held together with painted Scrabble tile buttons! The Bloom Drape Dress is actually.. really… beautiful. And at only $36.50…? Completely accessible.

Calling Jennifer Nicole. High-waisted pants are Jen’s amphetamine.These Heidi Hight Pants are so beautifully created and the lines are so smooth, you could slide right down the side of those legs. $45 and no, I’m not kidding.

Everyone needs a sustainably crafted silk jacket in their lives, right? Right? Please tell me how right I am in the comments. This is called the Bloom Tussah Silk (Tussah silk is also called Wild Silk because it’s gathered from wild silk worms instead of cultivated worms) Jacket and will set you back $97.50. Worth. It.

Here’s a bit more interesting info on Tussah Silk (emphasis added by me):

Commercially reared silkworms of the species Bombyx mori (Linnaeus, 1758), are normally killed before the pupae emerge either by pricking them with a needle or dipping the cocoons into boiling water, thus allowing the whole cocoon to be unravelled as one continuous thread. This allows a much finer cloth to be woven from the silk.

There are more than 500 species of wild silkworms in the world although only a few are used to produce cloth. They usually produce a tougher and rougher silk than that from domesticated Bombyx mori silkworms. Wild silks are usually harvested after the moths have left the cocoons, cutting the threads in the process so that there is not one long thread as with domesticated silkworms.

Wild silks tend to be more difficult to bleach and dye than silk from Bombyx mori, but most have naturally attractive colours, particularly the rich golden sheen of the silk produced by the muga silkworm from Assam and is often known as Assam silk.

Fantastic. I highly suggest you sign up for Pure Citizen ASAP. They are having a massive Thanksgiving Weekend sale with more than 20 designers – be sure to get in on that! Here is an invite!

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Comments (4)


November 19, 2010 |

File under: Awakened Options: Organic



4 Responses to “WELL, I see you’re reading, God.”


  1. Finally, a voice of reason, sanity, consciousness and GREAT use of the English language commenting on the use of the words which play to the consumers’ nerve endings thusly attached to their wallets vs. what is truly creating sustainability, fostering economic opportunity, preserving traditional skills, respecting the planet and mitigating the disposable society we loathe. Well done YOU! Every success.

  2. Jan says:

    I’ve having trouble negotiating this website

    Clicking away I came to a column of stars each representing a segment of ethics. The one after animals has 1 star instead of 5. Exactly what did that mean?

  3. [...] Citizen is moving up in the ranks!  Along with our feature in 2010, they’ve also been discussed on Refinery 29 and CNBC – and with good reason: Pure [...]

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