Organic Lingerie by Araks Yeramyan | Awakened Aesthetic

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My grandmother’s Alzheimer’s began to worsen just after I turned twenty-one, and my mother became her trustee.  She spent weekends going through my grandmother’s things, separating the memories from the junk in an effort to find the right homes for the most beautiful, most precious parts of her past.

She gave me a package of vintage lingerie.  Relics from the twenties and thirties slid through my fingers, all pale pinks and creams, silk and lace.  My grandmother had held on to all her old nightgowns, as well as her sisters’.  I fell in love.

I’ve appreciated the idea of old glamour since long before my mother handed me that package, but this solidified it.  From that moment on, my love for all things from the first half of the twentieth century – boyish frames, cropped haircuts, mixing sultry sex appeal with gun-slinging hardness – has only grown.

My favorite part of that era is still women’s underthings.  Tucked away, beneath work pants and riding boots or a cotton dress for church, these women wore the prettiest panties, camisoles, and bras…just for them.  The sheer elegance, the luxurious feel…why am I wearing elastic and underwire again?

Seeing designs by Araks Yeramyan has brought me back to life – to that early life.  She has solidified, once more, why I’ll never buy utilitarian panties again.

I don’t think these designs should even be called panties, or bras.  Bra: what kind of butchered half-word is that?  I think they should be called underpinnings. Something a bit more dignified, classier.  A nod to a more elegant world.

“Araks Yeramyan’s designs are based on the principle that a woman’s beauty should be effortless and is most evident when she is comfortable.  Araks is inspired by all elements of design, and has a genuine fascination with color and texture.”

Araks features a number of organic cotton pieces in her collection, and everything you see here – make that everything in her line – is made in the USA.  Absinthe and sea are the most divine colors – zoom in at her site and you can see them play off each other.

“In 2006, she launched her ready to wear collection based on the same principle of effortless beauty.  As part of her overal commitment to sustainability, Araks added a range of organic cotton lingerie to her collection, and most recently launched a capsule organic collection within her Autumn 2010 ready to wear collection with plans to expand.”

Yes, I know: some of these are quite expensive.  Araks has listed a number of online retailers on her website, though, and the ones with the best prices appear to be Lille Boutique and Creatures of Comfort.  In fact, at the latter site, a number of items are half off!

Ladies, gents: I am so in love with this line. No trappings, no kitsch.  Just beautiful, elegant lingerie that doesn’t push or plump, but merely allows me to be me, ethically, beautifully.

First and fourth images are from Arak’s Spring 2011 Lookbook; the second and third are from her Shop.

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19 Responses to “Ethical Designer Profile: Araks Lingerie”


  1. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  2. Zzoit says:

    We couldn’t agree more about pretty underthings!

    Your Friends,
    Zzoit

  3. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  4. Cate says:

    i love the word underpinnings. i am going to use that from now on. although i hardly think underwire bras from VS qualify…

  5. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  6. tayler says:

    I really love the look of your website!

    come enter my giveaway! here!

  7. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  8. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  9. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  10. Judy says:

    Love the luxe and romanticism of these pieces, you have me wanting to swear off utilitarian panties as well!

  11. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  12. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  13. this Lingerie is so beautiful you make me wanna get one xD

    xoxo

  14. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  15. [...] Sharing Beauty. Designer Araks Yeramyan shares the things she finds beautiful.  Surreal, stunning, and from a socially-conscious [...]

  16. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  17. [...] I’ve featured a few of my favorite images here, and you can see the entire lookbook at Araks’ blog. For more information on Araks Yeramyan, check out my ethical designer profile, here. [...]

  18. [...] Awakened Aesthetic: Araks Yeramyan’s lingerie is both ethical and effortless. [...]

  19. [...] Awakened Aesthetic: Araks Yeramyan's lingerie is both ethical and effortless. [...]

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