ASOS Africa & Jessica Ogden’s New Ethical Collection | Awakened Aesthetic

Over at Broke & Beautiful, we have long sung the praises of major European clothing store, ASOS, for their gigantic selection of well-priced, well-designed, simply beautiful clothing.

We’ve never really had an opportunity to show ASOS’s best assets on Awakened Aesthetic, though, as they’re typically kind of fast fashion-y. Out of thousands and thousands of products, only 24 are easily found as eco-friendly (um, and they’re amazing, by the way), but I digress.

Today, we are definitely talking about ASOS.


Jessica Ogden wearing shorts and a jacket from the ASOS Africa collection.

Jessica Ogden was born in Jamaica, and after some quick reading, I can also tell you that it appears she was born to design. Ogden calls antiquated, distressed fabrics her favorite, and is known for her impactful ability to create new garments from old ones. After studying fashion, she took to the recycling trend like a fish to water. She launched her own line in 1993, and is now partnering up with ASOS for their sustainable line, Jessica Ogden for ASOS.

Simultaneously, ASOS is releasing their third edition of ASOS Africa, a line of African-made, sustainably created, raw fabrics from Mombassa, which were produced exclusively for this collection.

The lines, available now, both supports SOKO, a group dedicated to finding a “sustainable and long-term solution” to the economic issues in Kenya. Not only does a great partnership with a huge company benefit SOKO, ASOS is also donating $9 from each purchase from the ASOS Africa line & Jessica Ogden x ASOS to SOKO…. and matching it, themselves, totaling $18 per purchase straight to SOKO so they can build a new workshop to help sustain their economy.

So…

  • Fair trade.
  • Gorgeous.
  • Ethically produced.
  • Well priced.
  • Charitable donations for purchase.
  • Even the workshop in Kenya are green & sustainable, so that’s like double word score for “Ethically produced,” for both ASOS and SOKO.

 

The Jessica Ogden x ASOS collection itself is also nothing to sneeze at, design-wise. Ogden dove into Parisian chic with tromp l’oeil separates and chick, classic, timeless cuts. Don’t get confused – it’s anything but boring. Black, red, and blue mingle with clean, crisp white and cool grey. They’ve got everything from rompers to trenches, shorts to bow-shouldered dresses.

The ASOS Africa collection features rich orange and blue, heavily saturated fabrics that look amazing on, and the texture on each piece is so lovely. I just want to touch the fabric!

I know Jessica Ogden has her hands in both collections, but ASOS is confusing me as to which pieces are from which collection!

Now, what do you say we soak up some of the visual gems in these collection. Here are our favorite pieces:

Jessica Ogden For ASOS Bow Hem Skirt | $89.65

ASOS Africa Cropped Exposed Lining Jacket | $89.65

ASOS Africa Striped Shorts | $62.76

Jessica Ogden for ASOS Beaded Bow Jersey Top | $80.69

ASOS Africa Belted Trench in Grey | $134.48

What do you think of the collection? Do you like? What do you think of the Jessica Ogden collection?


Email this author | All posts by

Tags: , , , , , , ,

Comments (9)


March 24, 2011 |

File under: Awakened Options: Fair-Trade



9 Responses to “ASOS Africa & Jessica Ogden’s New Ethical Collection”


  1. [...] Awakened Aesthetic: ASOS Goes Eco-Friendly for Collection with Jessica Ogden [...]

  2. [...] Awakened Aesthetic: ASOS Goes Eco-Friendly for Collection with Jessica Ogden [...]

  3. [...] Awakened Aesthetic: ASOS Goes Eco-Friendly for Collection with Jessica Ogden [...]

  4. [...] Awakened Aesthetic: ASOS Goes Eco-Friendly for Collection with Jessica Ogden [...]

  5. Aquí says:

    Love Asos Africa! Great post and congrats on making the links á la mode list :)

  6. J. says:

    I love the pieces with the bows, so adorable!

  7. [...] Manicure • Are You Dressing Up or Dressing Down: Designer & Street Collaborations • Awakened Aesthetic: ASOS Goes Eco-Friendly: Collection w/Jessica Ogden • Chic n’ Cheap Living: Jewelry: Going for [...]

  8. ASOS Africa & Jessica Ogden’s New Ethical Collection http://t.co/1EYTVb4

  9. [...] Awakened Aesthetic: ASOS Goes Eco-Friendly for Collection with Jessica Ogden [...]

Leave a Reply