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You may have noticed our new advertiser, New Factory, Friend, hanging out with us over there in the sidebar. I’m excited to officially “introduce” them to you, because I think you’ll really like them!
And by “them” I really mean she: the enigmatic Max Schroder, owner and founder of New Factory, Friend (which I also sometimes call NFF). I’ve been chatting with Max for months as she’s altered and tweaked her growing business into something really amazing: a line of classic wrap tops and button-down shirts made using socially responsible practices and sustainable materials, all produced in the USA.
New Factory, Friend: Eco-Friendly Wrap Tops
“Where does the name New Factory, Friend come from? The name is an homage to the Japanese designers Rei Kawakubo, Issey Miyake, and Yohji Yamamoto who continually inspire and broaden the limits of what we think is possible in how we view the world.”
Along with their worldly name, New Factory, Friend has a dedication to its local roots. Everything is manufactured in the San Francisco area, and every person that helps create an NFF organic or hemp top is paid a fair wage. They also donate a percentage of their profits to a local organization, Renaissance Entrepreneurship Center, which supports fledgling entrepreneurs in every aspect of their business creation, and to KIVA, which supports entrepreneurs worldwide.
New Factory, Friend: Eco-Friendly Button-Up Shirts
NFF’s collection is inspired by classic mid-twentieth-century button down shirts, sewn with a modern twist and added functionality for the present day. Their goal is to make button-downs and wraps that fit today’s woman, both aesthetically and functionally.
Botton-down shirts and wraps used to be two styles I feared. If you have large breasts, you know that fear as well as I do: it’s called the gap, and it falls squarely between the buttonholes of my shirt, right at the bustline – or, in a wrap, makes me afraid that a “wardrobe malfunction” could happen at any moment. (I just can’t keep ‘em contained.) However, with their modern styling and interesting details, New Factory, Friend actually got me wondering if maybe, just maybe, I could try a wrap again.
Do you want to try a wrap? Because you can. For free.
Oh yeah, baby. It’s time for a giveaway!
New Factory, Friend: Wrap Giveaway!
This is the J Church wrap, which is named after the train line that rumbles by Max’s house each day. It’s made of 100% Surplus Slub Rayon and, of course, all manufacturing is done in the USA. The J Church wrap is available in black or silver grey, and if you win, you get to choose which color and size you’ll receive.
Entering is easy:
- Go to New Factory, Friend’s online store and comment on this post with your favorite design. (I adore the Dalva wrap in navy.)
- While you’re at it, check out their Fabric Guide, which is really informative, and their Fit and Style Guide, which makes my boobs less afraid of exposure every time I read it.
If you want extra entries…
- Follow New Factory, Friend on Facebook;
- Follow Awakened Aesthetic on Tumblr; and/or
- Subscribe to The Ethical Rag, our bi-monthly newsletter that is also currently running a giveaway. Easy peasy!
When you’re all set, fill out the form below. Don’t forget your name and email address, so I can contact you if you win!
Oh geez! The J Church is definitely my favorite because of the detail about the elbow! I’ve never seen that done before and it’s so chic and pretty. So awesome. I also really love the asymmetrical wrap. I want them all in black forever so they can be my all-the-time-wear-to-work shirts, haha.
I love the Albion Wrap in black. I’m always looking for flattering clothing for my chest, and it seems like it would make anyone look wonderful!
I really like the asymmetrical wraps, especially the black one. I don’t usually go for asymmetrical pieces, but these are really pretty.
My favorite is the asymmetrical wrap in black. I don’t normally do wraps, but these are cute! http://newfactoryfriend.com/shop/product/the_asymmetrical_wrap_black
Love all the options you can wear it
I love the Balmy Alley Wrap in light blue!
Def the Balmy Alley Wrap in light blue. Though that’s not my color (really wish it came in black /pout), dig that style.
i like THE ALBION WRAP BLUEGREY
the j church shirt is so fun!
rwvanvoorhis at gmaild ot com
My favorite design is The Balmy Alley Wrap Light Blue
Cynthia.Richardson@azbar.org
I”m really loving the classic black, and classic white. They look like they might accommodate my ridiculous bust!
[...] New Factory, Friend and is offering you one of their beautiful wrap shirts – free! Just comment on Awakened Aesthetic with your favorite of the wrap shirts available, get some extra entries by following on Tumblr or [...]
The classic white button up is amazing! I love layering sweaters or vests with a scarf and the button up would be an amazing addition to my wardrobe.
I love the Albion Wrap in Blue-Gray!
I love the Dalva wraps!
The Albion in Bluegrey! I would wear that thing every effing day! jenergy2004(at)yahoo(dot)com