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Ben Sherman Spring 2009

For 45 years, British designer Ben Sherman has used music and youth culture as design inspiration, creating classic clothing that screams “preppy” at the outset, but on closer inspection, has punk and alternative detailing that makes it totally unique. As someone who adores “classics with a twist,” Ben Sherman is one of my fashion idols.  [...]

Once you’ve read the truth about Urban Outfitters, check out some online shopping alternatives here. Then read about Target’s support of anti-gay legislation, and The Truth About American Apparel. If you like what you see, don’t forget to subscribe to our feed and/or follow Awakened Aesthetic on Twitter! Image courtesy of Forbes Do you know [...]

A couple of weeks ago I won a 50$ gift certificate from Twitterer boutiqueculture and OnlineShoes.com…and I still haven’t used it.  OnlineShoes.com has over a thousand different options in its eco-friendly section, and I just can’t decide. For the past few years I’ve been looking for a more comfortable and more conscious alternative to Converse [...]

Loomstate - image c/o Target

You know how some friends keep you in check (“Nah, we don’t need a third bowl of ice cream”) while others are partners in crime (“Lets finish off the gallon!”)?  Today, my dear friend Diana has firmly defined herself as one of the latter: she gave me the heads up about eco-friendly Loomstate‘s partnership with big-box [...]

Awakened Aesthetic tries to be earth friendly all the time, so I almost avoided posting about Earth Day (and Earth Week) at all.  When “Earth Day deals” started to pop up, though, I couldn’t resist.  You’ll be seeing a few of these throughout the week – take advantage of them and show these companies that [...]

No One’s Perfect

February 26, 2009

Girl in Snow, Awakened Aesthetic

I think everyone has been told that exact thing at least once. Every time I was hard on myself – at getting second place, missing an easy question on a test, or forgetting something I shouldn’t have – my mom would remind me that no one’s perfect; that good intentions are what’s important; that I [...]

Fake It ’til You Make It

February 21, 2009

Before "justine case"

As much as I love to shop small, sometimes a girl needs a Starbucks latte and a big, comfy Eddie Bauer sweater…and when a girl’s as sick as I’ve been for the past few days, she doesn’t want to spend twenty minutes applying makeup. For Christmas I got the justine case “refresher kit” by benefit. [...]